COVID-19 Has Large Impact on Agritourism

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Agritourism is a very important sector of Henderson County’s economy. With over 30 roadside apple markets, four farmers markets, and several other local produce markets, the pandemic has potential to greatly impact Henderson County Agritourism.

It is estimated that agritourism alone adds $75 million to the Henderson County economy. An estimated 800 people are employed in agritourism and the industry brings in an estimated $4 million in sales tax. Many spring events have already been impacted and as the season moves forward, there is potential for even greater impact.

Garden Jubilee annually brings an estimated 150,000 people to downtown Hendersonville on Memorial Day weekend. The NC Apple Festival adds another estimated 350,000 on Labor Day weekend. These are highly respected and well-attended events throughout the region.

Farmers are some of the most adaptive and creative folks around. Undoubtedly, they will figure out new ways to make agritourism work in the age of the COVID-19 virus. The North Carolina Department of Agriculture & Consumer Services has a list of ideas to help people involved in agritourism. They are also conducting a survey of the impact of COVID-19 on agritourism.

The data from this survey will be compiled for policymakers and other authorities that may be considering disaster relief funds to support recovery efforts for North Carolina’s agritourism industry. Results will be combined together to protect your farm’s identity. Please answer all questions to the best of your ability.

Follow the link below to get the NCDA&CS information on what you can do now as a participant in agritourism and to complete the survey.

NCDA&CS Survey on Agritourism and Tips for What You Can Do Now