Dear Dairy Producers and Industry Professionals,

We invite you to participate in a research survey focused on understanding the adoption and use of precision livestock farming (PLF) technologies in dairy operations. Your experience and insights are valuable in helping us better understand how these technologies are being used and how they relate to animal health, productivity, and operational efficiency.

By completing this survey, you will help us identify relationships between technology adoption, management decisions, and outcomes across dairy operations. The results will support practical, research-based recommendations to promote best practices and long-term sustainability within the dairy industry.

All responses will remain confidential and anonymous unless you choose to provide identification. Survey data will be used only for research purposes and reported in aggregate form.

We will also host a virtual focus group to further explore producer and industry perspectives on precision technology adoption in agriculture and food production. If you are interested in participating, please provide your contact information through the link below. Focus group information will be collected separately from survey responses and remain confidential.

Survey Link: https://ncsu.qualtrics.com/jfe/form/SV_78rWPaLF6Y6Qrky
Focus Group Interest Form: https://docs.google.com/forms/d/e/1FAIpQLSe5XcoCUITHKke_V8Iwjbe77vLSxRVicw_aIpMRDw1x9sUsTg/viewform

Thank you for your time and willingness to share your knowledge. Your participation will help advance our understanding of precision livestock farming technologies and their role in improving dairy management practices.

Please contact Madi White (mdwhite7@ncsu.edu) or Dr. Stephanie Ward (shward@ncsu.edu) if you would like any additional information